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Ok i got this television like a week ago, Every time i turn it off and then turn it back on it reset the picture settings which is kinda of annoying. It is plugged into the wall outlets.And i have no idea how to fix this!

My setting:
Backlight:7
Picture: MAX
Brightness:63
Color:max
Hue:0
Color Temperature:cool
Sharpness:20
After turning it off:
Backlight: MAX
Picture:MAX
Brightness:40
Color:60
Hue:0
Color Temperature: cool
Sharpness:20

I dont like when it resets so please someone help me! D;

That is really weird. does it also change the resolution?
I have seen some that if a resolution they dont like is chosen then on start it will go back to default. Short of that i really dont know.
Hope ya can fix this one mate. What a pain of a problem.

you may want to check Sony website and read manuals.
It may have troubleshooting about this issue.

Give it back to the shop

That's very strange. Yeah, I think your TV might be defective and you might want to return it. Unless there's an option that says "Use as defaullt" that your not entering, or something like that.

I fixed by getting an HDMI cable?????

You should get it fix either by a technician or else get a HDMI cable to fix it well. Also check the wall, is there anything wrong with it.

I know one thing for sure and that is no SF members can help you with that, hhaha ^^.
Try calling a technician, calling Sony or uhh... no more suggestions :/

My samsung 32 inch tv does the same, Maybe it's some sort of a software fault? Is there anyway to reset the settings to factory?.

Do you have to do more configuring or something?